ORDER LIKE A HERO
In partnership with Amazon and MGM Studios’ Masters of the Universe, Denny’s launched a slate of He-Man-inspired menu items like “The Eternia Everyday Value Slam” and “Prince Adam’s Cracklecakes.” Someone ordering these with a straight face might sound silly, but hollering them like He-Man himself made for a lot of fun client meetings.
*The scripts were heavy dialogue comedy. And the finished spots, well, they wound up mostly VO.
GRAnD SLAMMIN’ POETRY
To introduce Denny’s Slammin’ Meal Deals on social, we connected back to the brand’s most recognizable item — with a series of Grand Slam Poetry.